Last week, we were out on the road, visiting our customers and practising what we preach in How can I improve customer satisfaction?
Probably due to the fact that we’ve just had three days traversing Wales (and one short stop in Hereford), I am thrilled to announce that I have rediscovered my appreciation for the 1998 McCain’s chips TV ad, the one that goes:
“Sophie, who do you like best – Daddy or chips?”
Rather embarrassingly, it was over dinner with one of our more important clients that I recalled this ad and fell into a 90’s haze of nostalgia. Fortunately, I think they found my rendition of “Daddy or chips… Daddy or chips” charming rather than, er, awful.
This week, and off the road, it’s fair to say that a bit like Sophie, we’re facing a tough decision about what we like best. That’s because we’ve been talking about how we can better define our offering to our clients.
Sophie’s choice
First, we looked at what our ideal client base were searching for. While only 7 people typed our existing “Internet Marketing Specialists” tag into Google UK over a four-day period, on those same days, 288 searched for “Digital Marketing Agency”, 263 searched for “Digital Marketing Company”, 460 searched for “Internet Marketing Company” and 68 people searched for “Internet Marketing Agency”.
It doesn’t take an internet marketing genius to see that we needed to bring how we define ourselves inline with what our prospects are searching for. What’s more, the numbers told us that 3 people clicked Internet Marketing Company but 6 clicked Digital Marketing Agency.
For us, the decision was one for the team and it came down the right combination of keywords (particularly enjoyable for me, being in the occupation of preoccupation with words):
Digital/Internet/Online/Web Marketing Experts/Company/Consultants/Agency/Service/Specialists
The winner with us and Google is:
“Inspiration Inc, Digital Marketing Agency”
Have your chips and eat them
So we know who we are – but what do we offer? Well, more than you might think. SEO of course and PPC. Internet Marketing, Email marketing, Copywriting, Websites and Analytics. PR, Branding, and Social Media. Marketing Consultancy, Business Consultancy, Internet Consultancy and Digital Project Management – even Video. And a cluster of niche services to boot.
Finally,
For those of you who remember, and those of you who don’t, here it is:
Have a great weekend and for goodness sake, choose chips.
Laura, Inspiration Inc